C.A.R.P. Infographic

For the past week, I’ve been thinking a lot about C.A.R.P. and how it applies to infographics. More specifically, I’ve been assigned to consider what it means and to find an infographic that serves as a good example.

What it means: C.A.R.P. is an acronym for Contrast, Alignment, Repetition, and Proximity. For an infographic to be effective, it must have a clear contrast and each element must stand out (color, font, however…). Each element must be aligned or connected as well. The design patter must be followed through repetition (or consistency) in order to maintain a cohesive theme. Lastly, connected or related components must have proximity to each other.

After considering each of these elements, I then sought out to find one on a topic of interest to me: information literacy. Luckily, my quest was not a long one even as I encountered several good examples and chose this one:

In this infographic, the contrast is arguably the most apparent characteristic. The text stand out clearly from the rest of the design and catches the eye. It is also apparent that the alignment sort of takes care of itself. After all, most readers will know the alphabet and see its connectedness. The repetition is vivid as each element is consistent with the previous and next. Lastly, the elements are in close proximity to one another so that it feels like a natural progression.

In the meantime, I am going to look for more good examples and attach them to this post or my ideation journal.

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